Privacy Policy


The website is operated and owned by ERF Electrical Wholesalers Ltd and we are the data controller for the purposes of the Data protection Act 1998, and the EU General Data Protection Regulation. This means we are responsible for processing and storing the data we collect from you. Our registered company number is 00911692.

We are committed to the responsible collection and storing of your data. This privacy policy sets out further information on what we collect, how we use it and your rights.

Information we may collect about you

When you contact us, or create an online account, we collect personal information from you.

This information includes:

  • Full name
  • Company name
  • Email address
  • Postal address
  • Telephone numbers
  • Your IP address

If you process a transaction online and choose to check out using a credit or debit card, we will use these details to process the transaction but will not store these details in our systems.

How we use your information

We will use the above information for the following purposes:

  • To improve our marketing by only providing you information on those products and services which we feel are relevant to you.
  • To allow us to contact you to keep you informed on information relating to your account or local branch.
  • To conduct market research.
  • For analysis on our customer base.

How long we will keep your personal information

We will not retain your data for longer than is necessary.

We will retain your data to allow us to do the following:

  • Respond to any complaints or queries raised by you
  • To keep customer records as required by law


From time to time we may send you marketing campaigns to provide you with information about relevant products and services. You can unsubscribe from these at any point.

Cookies and tracking

A cookie is a small file that is placed on a computer’s hard drive with your permission. When you accept cookies on a website, the website then receives information when you visit it and allows your website experience to be personalised to you.

You can choose to accept or decline cookies and can browse without the use of cookies if you wish. You can modify your use of cookies in your browser settings and you can clear existing cookies that have been placed already.

We use cookies to track website visitor behavior with the use of Google Analytics. This data is anonymous but lets us know how many people are using the website and if they return ertc, among other information. You can find out more about the use of cookies for Google Analytics here:

Some marketing emails we send you may also include tracking so that we know if you have opened the email or clicked through to our website. This allows us to analyse which emails are the most useful for you.

Information security

ERF has a strict approach to the protection of data and only trained personnel within the business are able to access personal data.

If we experience a data breach, we will make all affected individuals aware as soon as possible.

We will not sell or distribute your personal data to third parties unless we have your permission or are required by law to do so.

Links to other websites

Our website may contain links to other relevant websites. ERF do not accept responsibility for content on other websites once you leave the ERF site and we cannot be held responsible for your privacy across other websites.

Your rights

You may request a copy of the data we hold about you under the Data Protection Act 1998. If you would like to request this information, please email us on and address your email to Ashley Smith.

Contacting us with an enquiry

If you have any queries regarding this policy, please contact our Data Protection Officer, Ashley Smith, at or write to ERF Support Centre, Salop Street, Daybrook, NG5 6HD.


We reserve the right to make changes to this privacy policy. You should therefore check it occasionally to ensure you have read the most up to date version. For any major amends, we will email you to let you know.